Enhancing Unbranded Traffic for Native Instruments with Strategic SEO
German-based Native Instruments, a globally recognized name in the audio industry, partnered with Tactica to boost its unbranded website traffic. Despite its strong brand presence, Native Instruments struggled with attracting unbranded visitors. Tactica developed a tailored SEO approach that focused on both promotional and informational keywords, combining onsite optimization, backlinking, and strategic page indexing to increase visibility and engagement.
Client
Native Instruments
Industry
Audio
Service
SEO
Timeline
2019-2021
Native Instruments, a Berlin-based pioneer in audio technology, has been shaping the music industry for over two decades. Their products are widely used by musicians worldwide, from beginners to professionals, across various genres. With a focus on innovation, Native Instruments has built a strong presence both online and in retail. Seeking to improve their digital marketing reach, they enlisted Tactica’s expertise to enhance their SEO and drive more unbranded organic traffic.
Native Instruments faced the challenge of low unbranded traffic, despite their established brand recognition. While they received substantial branded search traffic, their unbranded visitor count was minimal, resulting in missed opportunities for lead generation and sales. Recognizing the need to optimize their online presence, they sought to enhance visibility and attract more unbranded users.
To address these challenges, Tactica developed a customized SEO strategy centered on:
- Promotional and Informational Keywords: We identified a mix of high-intent promotional and informational keywords that could drive unbranded traffic.
- Content Strategy: We focused on optimizing existing content and creating new pages that addressed both product-specific and audience-specific informational needs.
- Onsite Optimization: We fine-tuned technical SEO elements, meta descriptions, and title tags to improve search engine visibility.
- Data-Driven Reporting: We set up detailed performance tracking through Data Studio to provide Native Instruments with real-time insights into SEO progress.
Our SEO campaign for Native Instruments included:
- Technical SEO Audit: We addressed technical issues that hindered the website’s performance on search engines.
- Keyword Centralization: We identified and focused on unbranded keywords, reducing dependency on branded searches.
- Onsite and Offsite Optimization: We implemented strategies such as backlinking, page indexing, and refining site architecture to boost overall visibility.
- Landing Page Testing: We created multiple landing pages, optimized for high-value keyword clusters, which generated substantial traffic growth.
The tailored SEO efforts delivered impressive results for Native Instruments:
- Top 3 Rankings: Within five months, we achieved top 3 positions for high-intent keywords, with difficulties ranging from 45 to 80.
- Significant Increase in Organic Traffic: The focus on unbranded keywords and strategic landing pages led to a substantial rise in organic traffic, helping Native Instruments engage a wider audience.
- Effective Keyword Clustering: Our strategy included developing landing pages for keyword variations with over 50,000 monthly searches, leading to significant improvements in rankings and visibility.
In only 5 months, we were able to get top
3 positions for keywords that have a difficulty of 45-80
