Boosting Upsuite’s Organic Reach and Conversions with Targeted SEO and CRO Strategies
Upsuite, a coworking marketplace connecting businesses with flexible workspaces, partnered with Tactica to enhance its organic traffic and conversion rate. With less than 100 monthly organic visitors at the start, Upsuite faced tough competition from larger players like WeWork. Tactica’s strategy focused on increasing organic visibility and optimizing conversions to generate quality leads.
Client
Upsuite
Industry
Coworking
Service
SEO
Timeline
2022-2023
Upsuite, a dynamic marketplace for coworking spaces, sought to expand its organic reach and improve conversion rates. The company initially struggled with low organic traffic, making it challenging to compete with industry giants. Upsuite partnered with Tactica to create an SEO and CRO strategy that would generate meaningful leads from organic sources.
The primary goals were clear: increase organic traffic and improve the conversion rate. As a key player in the coworking sector, Upsuite wanted to scale its business while ensuring that the traffic generated was valuable and led to more conversions.
Upsuite faced significant challenges before engaging with Tactica:
- Low Organic Traffic: Less than 100 monthly organic visitors limited lead generation.
- Competitive Market: The coworking industry’s competitive landscape made it hard to establish a foothold against larger, better-funded competitors.
- Limited Website Optimization: The website lacked essential optimizations to attract and retain the right audience, resulting in low-quality leads.
Tactica’s strategy was tailored to address Upsuite’s unique challenges:
- Comprehensive SEO Plan: Included in-depth keyword research, on-page optimization, and link building to enhance Upsuite’s visibility in search results.
- Conversion Rate Optimization (CRO): Conducted tests to ensure that generated traffic led to quality leads.
- Collaborative Implementation: Worked closely with Upsuite’s developers, providing guidance and support to effectively implement SEO strategies, even with limited prior experience.
- Website Analysis: Analyzed the website to identify optimization opportunities.
- Customized SEO Plan: Developed a keyword strategy, on-page improvements, and a creative link-building approach.
- Technical Optimization: Collaborated with Upsuite’s developers to enhance technical aspects of the website.
- Content Creation: Produced around 150 pages and blog posts targeting commercial and semi-commercial keywords.
- Link Building: Secured high-quality backlinks from authoritative sites, with a focus on commercial-focused links.
- Conversion Tests: Adjusted page layouts, buttons, content, and images to improve user behavior and increase conversion rates.
- Surge in Organic Traffic: Upsuite’s organic traffic skyrocketed from less than 100 visitors to over 22,000 per month.
- Achieving Goals: The original milestone of 10,000 monthly visitors was exceeded, reaching over 22,000 through targeted SEO efforts.
- Improved Referring Domains: Achieved over 450 referring domains, boosting domain authority and visibility.
- Top Rankings: Secured top search positions for many coworking-related keywords in various cities, driving significant traffic.
- 3x Increase in Conversion Rate: Conversion optimization tests resulted in a threefold increase in conversions, significantly boosting lead generation.
- Tactica’s collaboration with Upsuite proved transformative, revolutionizing Upsuite’s online presence and establishing it as a strong competitor in the coworking industry. Through tailored SEO and CRO strategies, Tactica helped Upsuite achieve substantial growth in organic traffic, higher conversion rates, and an improved digital footprint. This case study exemplifies the effectiveness of a strategic, data-driven approach to online visibility and lead generation in competitive markets.
